– Internet penetration in Africa stands at a wobbly 43%.
– Over 3,000 languages are spoken in Africa and more than half the continent does not speak English as a first Language.
– On average it will take a regular research team 5.2 months to conduct data collection via qualitative interviews with just 1,000 respondents (in an urban setting).
This team will need another 3- 4 months to crack through the collated data to derive truly actionable and sustainable insights.
By said time, (9-12 months into the project), market dynamics must have shifted, thereby making some (if not all) of the data collated, obsolete.
As a consequence...
Lasting progress continues to elude many:
– Non-Governmental organizations (NGOs) – Product led organizations – Academic researchers – Marketing teams – Customer Experience leaders – Research Agencies and even – Entire Countries
THAT’S PRECISELY WHY…
We are on a Mission to Make African Research more Effective and more Efficient
THINK OF A LOCAL AFRICAN DIALECT. MEGAQUEST SUPPORTS IT !
Data, Culture & MegaQuest Unite!
61% of all African Nations do NOT speak English as a first language. With MegaQuest, you are completely unhindered by linguistic barriers no matter where in Africa you wish to gather data and insights from.
ONE INTERVIEW AT A TIME? WE SAY ‘NAY !!’
Interview multiple respondents at Scale - with the help of AI
Cut down on research costs while enhancing data collection speeds. With MegaQuest AI, you can conduct multiple research interviews, simultaneously.
EVERYONE HATES LONG FORMS. WE DO TOO
MegaQuest captures, transcribes & analyses voice-based data
No respondent should be forced to fill out long (boring) forms if they don’t want to. With MegaQuest, you can let them speak their minds (yes, literally “speak”…) and we’ll handle the rest!
DERIVE INSIGHTS MUCH FASTER WITH AI
Weeks of data analyses, done in a matter of minutes
Chat with MegaQuest AI to uncover hidden patters and correlations within your verbal datasets. Arrive at actionable insights and beautiful visualizations all within minutes, instead of weeks.
UNCOVER CONTEXT, EMOTION & INTENT
Deeper Insights for the Truly Curious
MegaQuest Analytics ™ enables you drill down to the most granular of layers post-data collection. If you want to know “what respondent no. 382 was feeling when they were responding to questions 4 and 9” ? Well, nothing says you can’t!
“AI will not replace researchers, But researchers who use AI will replace researchers who don’t.”
Gain First Mover
Harness the power of cutting edge technology made for Africa, by Africa