34 Days of Field Research Completed in under 3 hrs
with MegaQuest
12th June, 2024 | Francis Val-Neboh
“Obtaining data is not enough. Deriving insight is not enough.
Both must happen in record time, else they become irrelevant”
– MegaQuest AI
Project Background
The Fellowship App (TFA) is a FatihTech solution being built by CraneBolt Tech to overcome the challenge of Spiritual Growth and Discipleship Performance tracking for religious leaders and institutions in Africa. Prior to identifying and understanding the pains of their target market, the product and market research teams of the young Nigerian startup faced 3 challenges, common to innovation-driven organizations of all sizes:
Challenge #1 : The need to conduct in-depth interviews with a statistically significant population in their target market, from across different countries. In this case they needed 15 – 30 In-depth-Interviews (IDI’s).
Challenge #2: Fulfilling challenge #1 with an internal team of just 3 and a mandate to arrive at key market research findings in under 5 days so that MVP development can begin.
Challenge #3: The target population operates a very busy and dynamic schedule and so, it can take a lot of time to secure just one appointment, let alone 30.
The race against time…
Realizing that these hurdles were out to ambush them, the research team at CraneBolt proceeded to map out a rough schedule to understand the timeline implications of their project demands. Worries became tightly crystallized when they discovered that without a miracle, the following would be their fate:
Implications of going with the old way…
MegaQuest to a Mega Rescue!
Faced with the possibility of spending anywhere from 14 – 34 days on a project which has 5 days allocated, the client team nearly despaired. Fortunately, they got wind of MegaQuest (that’s us! 
) and heaved a tremendous sigh of relief when they learnt about our Interview automation ecosystem.
MegaQuest enabled CraneBolt Technologies to:
- Automate all their In-depth interviews (IDIs) with respondents, so they happened simultaneously and remotely without the need for enumerators
- Auto-transcribe respondent verbal responses in real-time
- Convert respondent answers into a structured response database
- Derive insights and data plots from the response database by making queries to it with a natural easy-to- chat interface.
…34 Days of Rich qualitative Insights, captured and analyzed in 2hrs 29mins.
(which is kind of a big deal, if you ask me
)
How can you try out MegaQuest?
We’re glad you asked 😏😉 !
Chances are excellent that your research use case is unique. Additionally, MegaQuest’s ecosystem, while easy to set-up can take some getting used to if it’s your first time. Thankfully, we use a completely Done-For-You onboarding approach, so you can get up and running without lifting a finger.
This means that an initial discovery call is the our best next step:
- We get to understand your unique use case so we can tailor MegaQuest to your needs
- You get results without the mental drain from navigating new territory.
To get started, use the button below to pick a time and day that works for you. We look forward to hosting you!
Summary
Disclosures
- The 59 mins of IDIs were conducted over the span of 3 days (May 27 – May 29 2024) due to the difference in time zones, and rescheduling by some respondents. They were nonetheless automated and conducted remotely without any enumerators needed.
- 31 respondents indicated interest in beginning the interview, however the Maximum participation recorded was 21, whereby:
- 17 participants completed 100% of the Interview
- 1 participant completed 62.5% of the interview
- 1 Participant completed 50% of the interview
- 2 participant completed 12.5% of the interview
- Respondents who were unable to participate in the interview within the 5 day window of the project were not sent follow-up reminders.
Client Testimonial
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